What is the role of a Graphic Designer?

The role of a graphic designer is that of a diverse one. However, they all require the same skill set. As a graphic designer you are expected to create visual concepts that will captivate, influence, inspire or inform the target audience, this could be completed using traditional and/or contemporary methods.

As a graphic designer, whether you’re freelance or working for a company, you’re expected to pitch, present and liaise with clients. It’s not just a matter of designing, there’s a lot more to it than that. The design process itself is complex, not to mention all the background work you have to do alongside it.

Graphic designers are expected to work alongside a client and recreate their vision. This isn’t as easy as it seems. You work alongside deadlines, research, brief changes, money restrictions, etc. If anybody told you that the world of graphics is straight forward, they’d be lying. You have to be dynamic, versatile, have an ability to adapt to change and be somewhat of a problem solver.

In my opinion, graphic designers are somewhat responsible for shaping society. If you think about it, everything you see around you will have been created by a designer from advertisements, political campaigns, flyers, etc. We choose what we want to market and sometimes it comes down to moral compass, and sometimes it’s money driven. As an example, using a political viewpoint, you receive two leaflets through the door; one for David Cameron and one for Ed Milliband. The Conservative one is traditional; plain and boring (like their party manifesto). Yet, the Labour one has statistics left, right and centre but they’re used a fun and dynamic leaflet that draws in the eye. You’re more likely to look at Labours leaflet than the Conservatives, and that’s because the designer has through about what will attract you. There is a side of psychology to graphic design, you have to think about the deeper meaning sometimes and be aware of what is going on around you.

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Published by

Betsy

First year studying Graphic Design at Plymouth College of Art.

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