Famous brands that use animals

When you begin thinking about how many brands use animals, it’s astounding. You have the obvious ones such as Dove, Puma, Jaguar, Coco Pops and that’s a few to name the least. However, there are hundreds upon thousands of brands that use animals for their branding and some have an obvious connection due to semiotics, yet in others it can be rather difficult to find the connection.

With Neil we began looking at brands and their connotations, to start us thinking about our brands and the direction in which we want to take with semiotics. He had us sit in groups and for 8 minutes we had to list as many brands as we could that used animals as a logo. Kevin and I had a list of over 40 different brads, from Dove to Stork butter. As a class we went through the logos we had collected, and it was interesting to see whom had what. Taking into account each individuals different interests this added up into more brands than a lot of us even considered, which goes to show that when working as a group you always bounce off each other and learn new things.

Here is the list of brands we concluded:

  • Puma
  • Jaguar
  • Lloyds
  • Slazenger
  • Ferrari
  • WWF
  • Sea world
  • Holister
  • Stork Butter
  • Fox’s biscuits
  • Lacoste
  • Chameleon Pens
  • Nandos
  • American Mastercard
  • Polo
  • A&F
  • Build a Bear
  • Ralph Lauren
  • Peppa Pig
  • Jaegermeister
  • Kraken Whiskey
  • Paington Zoo
  • HMV
  • Whiskers
  • Penguin Books
  • Penguin Chocolate
  • Red Bull
  • Lion Bar
  • Frosties
  • Coco Pops
  • Corn flakes
  • Aussie shampoo
  • Birds eye
  • Camel Cigarettes
  • Haribo
  • Pom Bears
  • Fox’s Sweets
  • Mousetrap
  • Twitter

We were then asked to create a short presentation of why our chosen brands used the animals they did. Here’s what we found:




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