Taste, Morals and Ethics

Individuality is important in today’s society, however, we have a common unconscious which suggests that although we have our originality, because we were born or have learnt of specific events, our unconscious will drive us to the same conclusion.

Taste is your own personal liking. For example, I hate beetroot with a burning passion, yet my mother loves it. That’s our own personal taste.

Moral judgements aren’t always a collective, but others may or may not agree with you. Morally, I believe that guns should be illegal in America as they cause a lot of harm, yet Donald Trump believes there is nothing wrong with them, he just wants to focus on his wall first.

Ethics are not guided by law, but can often be the stepping stone needed to bring in  a new legislation. Ethics are shared morals; not talking in the cinema or catcalling.

Laws are enforced. Being catcalled is not illegal, but if the individual was to then verbally abuse you after you told them what a idiot they were being, that would then be considered illegal. Laws are usually put in place to coincide with an ethic belief; like the death penalty being banned as it was considered inhumane.

As a designer, these 4 words are always at the forefront of your mind. They determine your path. You have to think about your design approach morally, ethically and legally to decide whether you would like to pursue a project. Some individuals would argue that money is money and it doesn’t matter where it comes from, where I disagree strongly. You have to think about your consequences as a designer. Your impact on society as we have an obligation to how we want consumers to view the world.

An example of design gone morally wrong is UKIP’s infamous EU propaganda piece. Did the designer agree with UKIP’s political agenda? Or did they need some easy money? Are they even politically driven? These are the things you must consider. This billboard caused the horrific murder of MP Jo Cox. The backlash of a 10 minute, thrown together, inaccurate piece of ‘work’ caused one of the saddest stories of politics.

Some would say that if the designer chose to ignore it, somebody else would have designed it, and that may be true but how must that individual feel? Knowing their name is on one of the biggest propaganda pieces of the 21st century? And it’s all bad connotation. I, for one, would never my name anywhere near an agenda such as that. Nor would I work for a religious campaign as I morally don’t agree with them. At the end of the day, it’s down to individually but we should all think of the bigger picture as, again, we have an obligation to society and how that will move forward.

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