Wim Crowell

We watched this interview with Wim Crowell, whom I had never previously heard of. A Dutch graphic designer, type designer, and typographer. He is considered one of the greatest names to come from the Swiss Style. In the video he spoke of his career and how he made it to success.

He is somewhat inspiring. He worked his way up from a small company in Amsterdam to become one of the most influential graphic designers of all time. He worked a lot with contrast and always pushed further than other designers. He was intrigued and pushed the boundaries. Very expressive, and believed that “the machine cannot replace the precision of the human eye and human feeling”. He was passionate, and that’s something I took from this video. He truly loved design and didn’t want to be average, and so he wasn’t.


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