There are many methods of showcasing your work other than mounting it onto some foam board in a gallery. We’re in the 21st century. The technology era. We can take full advantage of that. There are now interactive exhibitions to make the viewer gain a new understanding, encouraging them to relate and make sense of your artefact in a whole new light. As a creative mind, I want the viewer to feel something when looking/interacting with my work. I want my work to emit something from them. The same feeling you get when you smell something that makes you reminisce, or the feeling you have when you meet up with an old friend. As a designer, your work should reflect and/or encourage, and if it is failing to do so, then this isn’t the industry for you.
We were asked to experiment with the idea of showcasing using the topic ‘Place of Humankind; In an Environment of Sign (Remediation and/or dematerialization of an Artefact.’ which I wrote a whole separate blog post regarding here. I worked with Harry and together we chose this piece of advertising;
Today, individuals are more aware of their surroundings. We have a conscience bigger than ourselves and through this the vegan diet has grown in popularity. Being vegan is more than just not eating meat, it is a lifestyle choice. Vegans are concerned with the effect on the environment, your health and animals. You can read more about being a vegan here.
Harry and I thought about what impacts you when you’re reading or interacting with something. We quickly realised that we both react well to irony and it’s something that not a lot of individuals use within exhibitions, but in this case it could work rather well. We had just learnt how to create a booklet so we used this to our advantage and started designing.
We created a 27 page booklet that you would staple together and hang in an exhibition. The outcome would be a tear off book, telling a story as you tore. The irony of this situation is the effect on the environment the person interacting is having. As you tear, you see that the exhibition is asking you to think about your actions (the paper you’re wasting) and the effect you’re having on your environment (the trees). This is something that vegans are very passionate about and would like others to consider. We’re hitting the reader with a taste of irony that punches with reality. THIS is what YOU are doing, and THESE are the consequences of YOUR actions.
Overall, I think that Harry and I had a strong idea which had a strong message behind it and the use of irony was something that would hit the audience personally. It would cause confusion and emit those emotions I was referring to earlier. I wish we had maybe tried a little bit more of a creative exhibition, but I think for the time frame we had we created something hard-hitting and effective. Yet, this session really made me reflect upon traditional uses of exhibiting and the reality that we are within the digital age so maybe it would be useful to me to maybe begin looking at digital practices in which to showcase my work. I really think that digital and interactive exhibitions are the future so I will plan on maybe engaging this in my future modules and really thinking outside of the box.
Here is the layout for our final booklet: