Graphic designers use communication when writing a blog, invoice, emails, books, magazines, contract, brief, website, pitches, social media, business cards, cvs, presentations, job applications, art working, during their portfolio and so on. It’s imperative to have good grammar and punctuation otherwise you will not get very far in this industry.
Communication is key, especially as graphic designers. We communicate to an audience through visual elements as well as through written word. Writing, developing and learning make us better designers in the long run. We are forever furthering our discipline in order to create more and be innovative, and that shouldn’t stop at design.
As a designer we will have to go through a creative process when beginning a brief. This includes, and is not limited to, researching and understanding our brief/client, which is the main reason why it is imperative to be well-founded when it comes to communication.
Research and development is a crucial part of going to to create something that your client will love, however, to get to that stage you need to receive a brief that gives you detailed guidance and requirements that will assist you in creating something that the client wants. Examples of these are:
- The purpose
- The aim
- The audience
- The budget
- The time
- The tone of voice
- The bigger picture
Advertising is a huge part of graphic design, and if its not written properly the communication does not come through therefore it won’t do its job. Advertising is a promotional network, so you have to be able to reach out and grab the readers attention. Words are powerful, as is research. They go hand-in-hand to create a powerful message.
I research to develop new knowledge and there are unknowns that we need to know about. But, research is not inspiration, it’s information. Research makes you think about why and the purpose, to make you reflect.
When you design there is always a target audience. You are reaching out to somebody. This means it is necessary you know whom your audience is before you start designing otherwise you will end up taking the incorrect design route. When talking to a future client, ask whether they have had designing work created for them before, and then get in touch with that designer. Find out how your possible client responds and see if they had a bad experience, after all, any work you do is a reflection of you and word-of-mouth travels quickly if somebody isn’t too happy.
You also need to consider context. ‘What should I research?’ should always be circling in your mind. You can research anything, from materials, client and end users profiles, skills, technology, competitors, current trends, previous work examples, processes, budget, resources, other creative networks, etc. it’s entirely up to you. There are also many different forms of research; you can read, observe, create a survey or questionnaire, draw, take photographs, field record, notes, big data, look at user experience, reflect and so on. The more research you do, and the more you are informed, the better a project will be.
There are 3 types of research:
Primary: Research you conduct. Drawings, sketches, questionnaires, field recording, etc.
Secondary: Research you obtain from books, documentaries, magazine articles, and more. It has already been researched.
Tertiary: This research is reviews of secondary source. Websites like Wikipedia or a book review.
There are also two specific types of data; qualitative and quantitate. Qualitative is written data that is recorded by it’s quality rather than it’s quantity whereas quantitive data is numerical.