CV research

Before I began researching I knew that I wanted a modern, sleek and professional CV and now that I’m applying for an editorial role that’s even more so prominent. I created a new mood board on Pinterest to manage all of my ideas and inspirations into one place:Screen Shot 2017-04-23 at 22.02.04.png

Black and white CV’s are boing and outdated. Yet, I wanted this CV to be minimalistic compared to the one I was to develop later, this would be an expansion upon my smaller CV. Conventional CV’s cram a lot of information into one space, meaning you have to edit down a lot of your information to get it all on there. This will be difficult but I think I can make it work. I have a bad habit of over-compensating when I don’t need to, so this will help me limit myself and put a small amount of the right information into one place instead of waffling.

Colour scheme:

As for colour scheme I want to go rather feminine as the fashion industry is predominately woman based. A pale pink and white colour scheme would be rather fitting as usually I work with dark colours and I want to experiment a little with my design instead of doing what seems comfortable. This is the brief to expand my ‘brand’ and see what works for me.


I want to use a sans serif font as they are modern and sleek rather than the traditional serif. I found an aesthetically pleasing font on FontSpace called Kirvy that I think will work well as a heading font. As far as body type goes I was debating between IT Franklin Gothic and Gill Sans. Then I discovered that my Mac does not come equipped with IT Franklin Gothic meaning I will have to use Gill sans which, in reflection, works a lot better with my header font.


Should designers take responsibility for the Ethics of Their Clients? (article response)

Design is about passion. We create because we have the eye for it, but when it is taken out of our hands and we begin designing for consumerism, you start to question if that is truly is graphics?

We have a moral obligation to produce work that means something. We are leading the front of society as what we design in essence becomes the norm. As he new cop of designers, we are more socially and culturally aware and this is highly regarded as this means we can push boundaries further and begin to question the deeper meaning. For example, if nobody campaigned for the departure of the EU, it would not have been big news as the population would have now known about it, therefore we would have remained. You have to regard your ethics and morals, and find an equal balance.

At the end of the day it’s YOUR decision as a designer. But if you are working purely for money then, in my opinion, you are not a good graphic designer.

Wim Crowell

We watched this interview with Wim Crowell, whom I had never previously heard of. A Dutch graphic designer, type designer, and typographer. He is considered one of the greatest names to come from the Swiss Style. In the video he spoke of his career and how he made it to success.

He is somewhat inspiring. He worked his way up from a small company in Amsterdam to become one of the most influential graphic designers of all time. He worked a lot with contrast and always pushed further than other designers. He was intrigued and pushed the boundaries. Very expressive, and believed that “the machine cannot replace the precision of the human eye and human feeling”. He was passionate, and that’s something I took from this video. He truly loved design and didn’t want to be average, and so he wasn’t.

I’m a graphic designer, why do I need to ‘rite’ stuff?

Graphic designers use communication when writing a blog, invoice, emails, books, magazines, contract, brief, website, pitches, social media, business cards, cvs, presentations, job applications, art working, during their portfolio and so on. It’s imperative to have good grammar and punctuation otherwise you will not get very far in this industry.

Communication is key, especially as graphic designers. We communicate to an audience through visual elements as well as through written word. Writing, developing and learning make us better designers in the long run. We are forever furthering our discipline in order to create more and be innovative, and that shouldn’t stop at design.

As a designer we will have to go through a creative process when beginning a brief. This includes, and is not limited to, researching and understanding our brief/client, which is the main reason why it is imperative to be well-founded when it comes to communication.

Research and development is a crucial part of going to to create something that your client will love, however, to get to that stage you need to receive a brief that gives you detailed guidance and requirements that will assist you in creating something that the client wants. Examples of these are:

  • The purpose
  • The aim
  • The audience
  • The budget
  • The time
  • Images
  • The tone of voice
  • The bigger picture

Advertising is a huge part of graphic design, and if its not written properly the communication does not come through therefore it won’t do its job. Advertising is a promotional network, so you have to be able to reach out and grab the readers attention. Words are powerful, as is research. They go hand-in-hand to create a powerful message.

I research to develop new knowledge and there are unknowns that we need to know about. But, research is not inspiration, it’s information. Research makes you think about why and the purpose, to make you reflect.

When you design there is always a target audience. You are reaching out to somebody. This means it is necessary you know whom your audience is before you start designing otherwise you will end up taking the incorrect design route. When talking to a future client, ask whether they have had designing work created for them before, and then get in touch with that designer. Find out how your possible client responds and see if they had a bad experience, after all, any work you do is a reflection of you and word-of-mouth travels quickly if somebody isn’t too happy.

You also need to consider context. ‘What should I research?’ should always be circling in your mind. You can research anything, from materials, client and end users profiles, skills, technology, competitors, current trends, previous work examples, processes, budget, resources, other creative networks, etc. it’s entirely up to you. There are also many different forms of research; you can read, observe, create a survey or questionnaire, draw, take photographs, field record, notes, big data, look at user experience, reflect and so on. The more research you do, and the more you are informed, the better a project will be.

There are 3 types of research:

Primary: Research you conduct. Drawings, sketches, questionnaires, field recording, etc.

Secondary: Research you obtain from books, documentaries, magazine articles, and more. It has already been researched.

Tertiary: This research is reviews of secondary source. Websites like Wikipedia or a book review.

There are also two specific types of data; qualitative and quantitate. Qualitative is written data that is recorded by it’s quality rather than it’s quantity whereas quantitive data is numerical.

Andy & Alex lecture


File types we can save from oh Photoshop; there’s a lot, most you don’t need.

Photoshop file; PSD.

JPEG; Joint Photographic Experts Group. Lossy file type (means that every time you open it and sae, it re-compresses and loses some quality). They don’t have any layer information.

Photoshop PDF; creates a PDF. Photoshop PDFs are a weird way, they save a lot of data and become huge files. They do support vector text ad is the only way of exporting editable text. They also support layers.

TIFF; golden child of file types. Tye maintain quality, not lossy, hold layer information, spot colour information, paths, etc. They are a big file size but it’s worth it. Wen saving image based, make sure it’s a TIFF. You can open black and white images in Illustrator and InDesign to recolour.

Export for web and deices; file > export > save for web (legacy). from here we can choose JPEGS, PNGs and GIFs. You can change a lot; including file sizes and quality.

When saving for web, you save the image as the size that’s its going in the website. The file will slow the browser down so save it as the size it will be on the website.

If you open an image in photoshop and its a layer, you can write a code into the layer and it will save into three versions.

Creating textures; creating textures you go out, take a picture and edit it until you were happy with it.

Actions in Photoshop; window > actions > hit play and it will change your image. Click the arrow next to your action and it will show the process it’s undertaking.

Create new action: click the ‘create new action’ > name it > record > image > mode > grayscale > flatten > discard > image > adjustment > levels > make it harsh contrasting between black and white > click stop button.

if your image is more black than white > CMD + I.

File > save as > TIFF > options > image compression = none > Pixel order = interleaved > byte order = IBM PC > OK.

Open Illustrator > new document > draw shapes > select and group them > place texture within the shapes, you have to create a clipping mask > object > compound path > make > create a background colour and send it to the back > CMD + A > CMD + 7 > double click your shape > file > place > place within your clipping mask > resize > whilst selected use colour picker to change colour > window transparency > change from normal to multiply

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Back to photoshop > CMD + I (now get rid of all of the black) > record as an action > image > mode > bitmap > leave as the default number > Use: 50% threshold > image > mode > greyscale > OK > magic wand tool > change tolerance to 0 > click anywhere in the black > untick contiguous > double click your background layer to unlock it > hit backspace > CMD + D > filter > blur >gaussian blur > blur enough to slightly blur the edges but not enough to blur the texture (ideally under 1.0) > stop recording > save > make sure layers is ticked > tick save transparency > in Illustrator > double click your clipping group > select your linked file (texture) > delete it > file place > white texture >  resize.

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You can export these actions > save in a folder > drop down in the 3 line box at the top of the action menu > save actions.



Secondary diving research

Before I began illustrating and planning the structures of my brand, I know it best to research what has already been done, to avoid plagiarism and such things. I resorted to Google and began researching diving schools in the South West, as I knew this is where I wanted my company to be based as scuba diving is a water sport and they seem to be very active in this part of the country. You’d never get a scuba diving school in Blackpool as the water is polluted and I’m sure there is no active sea life there; if there is I image it to be like the three eyed fish from The Simpsons. Anyway, I digress. My research stemmed from these diving schools and their logos as I didn’t want to copy a logo that was already out there.

Here are some companies I found:

InDeep, Discovery Divers, Cornish Diving School, BSAC, Porthkerris, Divers Down, Divers Newquay, Scimitar Diving. What I learnt from these companies is that the majority of them don’t necessarily have the diving equipment incorporated within their logo, so this makes me question the need of having it there, or do I go away from the crowd and involve it? Another thing I noticed is the lack of animals as logos, excluding Cornish diving school and Discovery Divers.

Cornish Diving School was the best branding, in my opinion. It’s modern yet still related to the brand. The use of a seahorse as a mark was different and the way it was comprised was unique, the designer made us of the outline whilst also dissecting all of the negative space. This is a modern technique as most designers nowadays imagine what they can take away from a logo, as the minimalist fashion is orbiting around the design world right now. This is something I want to focus on as I think it worked really well.

What I know already: I want to produce three different ideas; 3 individual businesses in 3 different seaside towns. I want to focus on scuba diving, rather than platform diving; I know I now live in the home of the infamous Olympian Tom Daley but I want to stay away from such high platforms and focus on the little things.

Concept 1: St Ives Diving School for children. I visited St Ives to have a look at the beaches and the seaside town itself, to find some inspiration for the brand. I took some photos which I shall use as primary research, but I will also use these to colour pick from as I feel this is one way of referencing through the brand. It also gives it a homely feel. The icon: a seal. Now, what I didn’t know was that seals are rather popular in St Ives as they make quite a few appearances throughout the year. Seals can remain submerged for upto an hour; similar to how children are taught to dive. I thought this was a good concept for semiotics and is something I wanted to tie in.

Concept 2: An family friendly diving school based in Falmouth. There is already a strong scuba diving business in Falmouth itself but they don’t cater to families and this was the gap in the market I could potentially fill with my brand. However, it would have to be branded very well as Cornish Diving Company has a very good reputation ad it would be somewhat difficult to draw custom any from them.

Concept 3: Scuba Diving School based in Plymouth. Certain stingrays, Thornback Rays,  are local to Plymouth. This is what I was told by a local fisherman after obtaining some primary research down at the Hoe. I thought this could tie in well as there is also the National Marine Aquarium which attracts a lot of tourism due to it’s sharks and sting rays.

Primary research

As I knew that I would be concentrating on diving schools from 3 different cites/seaside towns from the South West I decided to visit them and take some pictures as inspiration. I had already decided on 3 locations as they were easy to get to and they are popular destinations for scuba divers; Falmouth, St Ives and Plymouth.


St Ives: Unfortunately, by the time I reached St Ives it was dark, but there are still some images from Carbis Bay:


Plymouth: IMG_2728.JPG.jpegIMG_2741.JPG.jpegIMG_2743.JPG.jpegIMG_2784.JPG.jpeg