Photographic Tales: Session 3 – The finale

I was sad to come to the end of photographic tales. Not only was Louise passionate about her field, she was also a genuine individual who always looked for the best in our work/thoughts and I think that is an important attribute in not only a lecturer, but a human being.

This is the session in which we brought out final product. An image we had taken partnered with a piece of text which could either relate directly or indirectly, through ekphrastic writing we had learnt that you don’t have to pin point a whole idea, just small details.

We heard from a couple of students whom wanted to share their workings and, I have to say, I was really impressed at the detail in which some had put into their work. In reflection, I wish I would have looked at that kind of deeper meaning but I like to work as a minimalist and allow somebody to make their own conclusion, rather than spelling it out for them. However, there was one student (whom I believed was from textiles) and he wrote almost two pages about a girl paired with a very well framed image that, in all honesty, could have been in a gallery. This thought process, detailing and willingness to tell a story really came across. His piece of work was my favourite by far and I think that his flexible work style will take him very far into the creative industry.

My final product:


My piece was a reflection on why I had been at the specific location I was as, had I not been, I wouldn’t have this image and I thought that was an interesting thought. However, once I started to think about it in the sense of ekphrastic writing, my storyline changed and I wanted to focus on why I thought the van owner may have been at this specific place.

Writing has never been my strong point. It something I do because I have to, not out of passion. So when I was presented with this brief I knew I would be outside of my comfort zone but it was actually really interesting. When placed in a new situation you have to throw yourself into it otherwise you’re not experiencing the whole thing, just scratching the surface. That’s why I wanted my writing to be a little ominous. Not quite because I had intended it, but because I also wanted the reader to come to their own conclusion on why I had written like that. Was it a reflection of me? Was it about the van owner? Was it called reflection because of the one in the puddle of water? They won’t know, but they can come to their own conclusion, and I think that makes the reader connect with a piece more.

To conclude, I really enjoyed my time with Louise in photographic tales. I was a little out of my comfort zone, but that is something I’m slowly learning to take in my stride. Out of the three experiences I can say that this was by far the most successful in terms of learning outcomes, I can take what I learnt here and apply it to graphic design. Again, I wish I could have had more time here as I think there would have been a lot more to learn about creative writing, but the time I did have was productive and beneficial.


Idea #1 – Undercurrent

Undercurrent Scuba Diving School based in Falmouth, Cornwall. This company has an established and professional approach as there is quite a lot of competition within Falmouth itself.  Cornish Diving School already has quite an impressive customer following, so whatever I designed had to be at an equal stand point baring in mind that this would be my main competitor.

I used the whale graphic I made during Matt’s animism session, but I made some slight modifications and after doing my own research I used a realistic colour scheme. The mark itself is a contemporary illustration with a modern feel which is a growing trend in today’s design world. The whale has a simplistic feel which won’t fade over the forthcoming years, it will always be representative and you can’t take that away.

Undercurrent diving school gets its name from the current of water below the surface moving in a different direction; it’s useful for divers as the undercurrent often helps with the divers movement under water. I thought this was a nice play on symbolism as it ties the name and the mark together.


Idea Development: 



Presentation slides inducing application, sizing and colour scheme:

The colour scheme itself is something I colour picked from the primary research I had conducted. I went to Falmouth, visited the beaches and got a feel of the  colours there. I took some pictures and then picked them using Adobe Capture which made the process 10x easier and faster, I then chose the colours I felt represented the brand best and included them.

Images and colour swatches: 


Type Basics: Experimentation

Book 3 was all about my experimentation with typography and how I’ve developed upon letterforms. This was probably the easiest book to manufacture as I wrote about my experiences and views upon the artefacts, rather than defining what they are according to past beliefs.

What I particularly like about this book is that it allows me to look back and reflect on everything I have produced, both contemporary and traditional, and it shows my slight progression through this module. I’ve said before that I never considered traditional means of design as I was born in the midst of the digital era so everything around me has always been produced on a computer. It was good to experience workshops such as calligraphy and using a grid system to create my own alphabet, as if I had been asked to do this, I would have always resorted to the computer. Now, I can debate whether to produce by hand or by machine and in today’s market, that’s rare.

Here is my final book:

My only negative outlook on this book would be that there were not enough pages that I could design on. Half of this was due to my layout, but I wanted to have a concurrent theme running throughout all three of my books as I wanted them to be a range rather than three individual books. However, I think that the pieces I have displayed in my book work well amongst the range and I believe that it very much compliments them. Although I wanted to display my work in this book, I also wanted to write a little about each piece as I believe that I am stronger verbally than creatively, especially when it comes to deeper meanings. The only thing I changed was the size of the text boxes, as I didn’t want to write too much because the whole point of this book was the experimentation I’d partaken in. Again, the white space really makes the text stand out. Overall. my layout worked well both aesthetically and practically. I’ve extremely proud of my outcomes and I look forward to forwarding onto the next brief.

Type Basics: Classification

Book two is all about the different classifications of typefaces. When looking at the evolution of typefaces and their classifications you come to notice that a lot of the fonts mimc the time in which they were used. This was interesting to me as I’d never really thought about what styled fonts before, I never questioned whether they were a reflection and I ever really questioned them at all, to be honest. I just chose what looked nice. But now I have a further understanding, when doing projects that are time-based, for example if I had to do a poster for a tv programme that was set in the 1920’s, I’d know to use a Didone classified font.

Here is my second book and it’s layout:

Out of the three books this is the one I learnt from the most. Adapting from the type basics, this book gave me the in depth knowledge that I had lacked before. If anything, this book helped me develop on my basics skills and, in turn, resulted in me being a well-rounded designer. Before joining university I questioned whether it be better for me to go into the industry through an apprenticeship, but now I’m here, I know that I would have never learnt these techniques and had this much knowledge though a placement. I definitely made the right choice for me.

Type Basics: Anatomy

Book one was all about the anatomy of typography and the very basics. So, I thought, what are the foundations of a letterform? On Moodle, we had been linked a page that breaks down type, but I wanted to go further and research more into the composition. After all, I am hoping to spend the rest of my life working as a graphic designer so I figured it would be in my best interests to delve further into the field.

My book was all about how you can use typography to your best ability, once you have learnt the basics. I narrowed down the pages in my sketchbook as I knew that if I didn’t, I’d end up with a graphic novel rather than a 16 page book.

Here is the final book layout:


Overall, I’m extremely happy with the style of my books. They work well as a collection, you can tell they belong as a range yet they strive individually. I think the white space works well as the minimalist style really draws you in. The condensed black font contrasts well against the overall white page. I’m really proud of the final designs, I’m glad the books had to be black and white as if it had to be in colour I wouldn’t have any idea where to begin. It was a good starting brief, I particularly enjoyed it.

Adobe InDesign: A Guide

Andy and Alex asked us to create a personal referencing guide including all of the things we have learnt with them during their InDesign sessions so far. They asked us to create a 16 page book that was no bigger than A5. It could be in colour, and they would print it for us as colour is expensive. Very thoughtful.

For my InDesign book I decided to carry on the corporate feel of my 3 type basic books as I believed in that guide and I know it works well. I included page numbers, grids guides and the baseline, magazine deign, packaging, the different types of blacks, pantones and a short guide on short cuts you can find within InDesign. Not all of this I learnt with Andy and Alex, but the majority of it was.

Personally, I really enjoy the sessions we have with Andy and Alex as they’re always fun and we learnt a lot. In these sessions we learnt how to set up page numbers, which we needed within our type basic books, and an in depth session on grids, guides and the famous baseline. Now don’t get me wrong I enjoy these sessions, but there is no way you can make the baseline fun, it’s just not achievable.

Within the book sI explained what I had learnt and how it would help me within graphic design. I mean, obviously it would help us process otherwise it wouldn’t have been taught, but it was a little about where I would use the processes in the future.

Upon reflection, hadn’t I broken my foot whilst going for dinner and I had spent a little more time on this book I would have made it more than 16 pages as there was a lot more I could have written about. I’ll most likely adapt on this book progressing through the year, or I will make different books developing on the different software we learn. As of yet, I’m just glad I finished it before the deadline. Broken foot and all.

Here is the final book:

Alphabets within Grids

Influenced by Wim Crouwel’s approach to design, we began to look at grids and how we can use them to influence our alphabets, or rather how we can design an alphabet around a grid. I used squared, triangular and circular grids, but in the end I much preferred the circular grid as I had a guide for the curvature of letterforms. Here are a few examples of my squared and triangular grids, which were all a part of the trials and tribulations and helped me develop upon my final alphabet:


Final Alphabet

Now, I know it’s not perfect, but for a first attempt I’m rather happy. Using the curvature of the circles I made a continuously flowing letterform. My only downfall and something I plan to revisit in my sketchbook is the letters H and X look exactly the same, one I wouldn’t use the black forms on either side. Another downfall is the N and its extra long width, I could have cut down the size by using one less semi-circle, but all of these minor details should be easily fixed if I was to revisit the alphabet within my sketchbook.